Join Barefoot Wine and Ben Fogle to keep Britain’s beaches ‘barefoot friendly’ in 2012. The national campaign, which kicks off on April 14th in Bournemouth, will build on the huge success of 2011’s incredible series of events. The Barefoot Wine Beach Rescue Project will run throughout the spring and summer with environmentalist and adventurer Ben Fogle as ambassador. Ben will also be personally hosting several of these coastal events alongside environmental charity Surfers Against Sewage (SAS).
The Barefoot Wine Beach Rescue Project, now in its fifth year in the UK, helps keep Britain's Beaches “barefoot friendly.”
In 2012, Barefoot Wine and the Surfers Against Sewage along with community volunteers are embarking on a tour of 14 cleanups nationwide.
Surfers Against Sewage is the UK's leading environmental charity protecting oceans, waves and beaches for all to enjoy safely and sustainably
“I’m a huge lover of Britain’s coastline so when I was asked to be the ambassador for the Barefoot Wine Beach Rescue Project I jumped at the chance”, said Ben. “We have such beautiful beaches here in the UK and during this campaign with Barefoot Wine and Surfers Against Sewage, I’ll be asking as many people as possible to come down to one of our events and keep their local beach ‘barefoot friendly’.”
Britain has the thirteenth longest coastline in the world and our beaches provide a fantastic day out for everyone but currently there are almost 2,000 items of marine litter for every km of the UK’s beaches. One of the most found items of litter is cigarette butts with approximately 4.5 Trillion cigarette butts are littered across the world each year. Laid down end-to-end they would reach around Great Britain’s coastline over 4000 times.
“Barefoot Wine is very proud to be working with Surfers Against Sewage for the fifth year in a row to help keep Britain’s beaches ‘barefoot friendly’”, said Barefoot Wine Marketing Manager, Yona Ellis. “Ben Fogle will be a great inspiration to people in 2012, which is set to be our biggest and most exciting year so far. All our Barefooters are really looking forward to helping out at the clean ups and then thanking our volunteers with a well deserved glass of Barefoot Wine!”
The full list of dates is below and details of all beach clean ups can be found on beachrescue2012UK.com and information on the brand’s wine portfolio can be found on www.barefootwine.com. In addition to the ‘barefoot friendly’ beach clean tour, Barefoot Wine supports a series of community events, charity fundraisers, music festivals and sporting events.
