The ad, which Sir Roger has paid for, is run by campaign group People for the Ethical Treatment of Animals (Peta) and appeals to retailers to stop sales of the pate which is made using cruel methods to fatten goose livers. The poster has been placed directly outside Selfridges' Food Hall and shows him holding a protest sign, featuring the line: “Force-Feeding Birds Is Cruel, Not Yule”.
An earlier plan to show the force-feeding of the birds had been rejected for fears it would be offensive.
Sir Roger said: “As foie gras production is too violent to show on an ad, surely this 'torture in a tin' is too violently produced for Selfridges to sell.”
Peta says foie gras production involves large amounts of food being pumped directly into the stomachs of ducks and geese by a pipe, causing the birds' livers to expand to up to ten times their normal size.
Sir Roger Moore has said he will not shop at Selfridges as long as it sells foie gras.
A spokesman for Selfridges did not wish to comment on Sir Roger's poster campaign.
Mygreenlifestyle firmly supports any campaign that will eradicate this inhumane practise.
