Boots has been rapped by the advertising watchdog for making misleading claims about a range of organic baby products on its website. The online ad for ‘Little Me Organics Oh So Gentle Hair and Body Wash’ claimed the product was organic, despite only containing 5 per cent organic ingredients. A complainant challenged whether the claim was misleading because it implied the product met an industry standard for organic products, which it does not.Boots said that Little Me Organics…’ is the brand name, adding that there is no legal definition of what organic means with reference to cosmetic products.